For office, multifamily, and industrial owners — Statewide Florida

Most CRE marketing is a brochure. Mine isn't.

— Ron Arbusman

Eight deliverables shipped with every listing. Not a methodology pitch — a product. Cinema, data, branded identity, institutional deal rooms, AI scenario tools — Miami headquarters, statewide reach.

See what your listing becomes →Speak with Ron

Real estate is sold the same way it was sold in 1992.

Photos. PDFs. A listing flyer. Maybe a drone clip if the broker is feeling ambitious. Buyers see the same brochure-style marketing on every deal — and most marketing fails to differentiate one Class A office tower from another.

I built /agent on a different premise: institutional buyers want to UNDERSTAND a deal before they show up to tour it. That requires content, data, and craft — the eight deliverables below ship with every assignment.

Browse the eight →

The Product

Eight deliverables. Every listing. Every market.

Six property-specific. Two process-level. Each one is a thing — not a promise.

01Property

The Offering Memorandum

A 30-50 page institutional document. The thing every serious broker delivers — most are mediocre, mine isn't.

Learn more →02Property

The Branded Microsite

A standalone, password-gated website built per property. Custom URL. Fully responsive. Mobile-perfect.

Learn more →03Property

The Property Film

60-90 second cinematic film. Drone, interior, neighborhood context. Voiceover with the deal thesis.

Learn more →04Property

The Submarket Intelligence Report

Custom report per asset class and submarket. Real numbers, not generic demographics.

Learn more →05Property

The Gated Data Room

Password-protected diligence space. Rent rolls, leases, surveys, environmentals, capex history.

Learn more →06Property

The Immersive Experience

Vision Pro spatial tour, Matterport 3D scan, or architectural rendering. Whichever fits the property.

Learn more →07Process

The Cold Outreach + Direct Mail Campaign

A 1,500-name target list, segmented by motivation signals. Email sequences, printed reports, hot-cohort mailers.

Learn more →08Process

The Quarterly Submarket Reports

Public-facing market research published quarterly per market. Builds authority, feeds outreach.

Learn more →

Deliverable 01 · Property

The Offering Memorandum

A 30-50 page institutional document. The thing every serious broker delivers — most are mediocre, mine isn't.

Confidential OMThe Brickell
Avenue TrophyCervera Real Estate · Illustrative · Download PDF →

The Brickell Avenue Trophy OM is real — 7 pages, branded treatment, financials + market analysis + IRR sensitivity + compliance. Click the cover to download. Other listings show their OMs as “In production” below.

Property highlights, photography, financials, P&L, market analysis, comparable sales, IRR sensitivity, pro-forma. Designed in Arbusman black-and-white treatment, not the standard Cervera or CoStar template. Downloadable PDF, also rendered as a long-scroll page inside the Branded Microsite.

See it applied to a listing

Deliverable 02 · Property

The Branded Microsite

A standalone, password-gated website built per property. Custom URL. Fully responsive. Mobile-perfect.

arbusman.com/agent/deals/brickell-avenue-trophy

The Brickell Avenue Trophy

A 1990s tower, repositioned for the next decade.

Asking$96MMarketBrickell, MiamiTypeClass A trophy
View deal room →OverviewFinancialsData RoomSimulator

Standalone gated microsite per property. Branded. Mobile-perfect. Embedded simulator. All buyers receive personal access tracked individually.

Sample deal — read only

Asking price$96.00M
In-place NOI$5.28M
Pro-forma NOI$7.14M
In-place cap5.50%
Pro-forma cap7.44%
Occupancy74.00%

Ask a scenario question above. Answers stream in real time.

0 of 10 queries used this sessionPowered by Claude. Numbers calculated against the illustrative property.

Includes everything from the OM in interactive form. Embedded property film at the top. Embedded financial scenario simulator (powered by Claude). Photo galleries with cinematic crops. Per-section deep links. All buyers receive a personal access link tracked individually.

See it applied to a listing

Deliverable 03 · Property

The Property Film

60-90 second cinematic film. Drone, interior, neighborhood context. Voiceover with the deal thesis.

Film in Production · The Brickell Avenue Trophy
ARBUSMAN  |  COMMERCIAL · In Production

Netflix-trailer quality, not a walkthrough. Three acts: thesis, building, numbers. Custom score. Color-graded for institutional feel. Lives at the top of the microsite. Distributed via direct email and direct mail QR codes.

See it applied to a listing

Deliverable 04 · Property

The Submarket Intelligence Report

Custom report per asset class and submarket. Real numbers, not generic demographics.

Submarket Intelligence Report

Q1 2026 · Brickell Office

Daytime workforce density

2020
2021
2022
2023
2024

5-yr trend · 8AM–6PM weekday density index

Vacancy + absorption — trophy Class A

12-mo rolling · solid: net absorption · dashed: vacancy

+18%5-yr daytime workforce growth
8.2%Trophy vacancy (vs 14.6% submarket)
$465Comp avg $/SF
+115kNet tenant move-in SF (12 mo)
0Buildings under construction

Tenant move-ins · last 12 mo · 1-mile radius

  • Goldman Sachs Latam expansion+45,000 SF
  • Citadel hub launch+22,000 SF
  • Apollo Wealth Management+18,000 SF
  • [redacted private equity firm]+30,000 SF

Office gets workforce density, tenant move-ins, supply pipeline, comp lease set. Industrial gets corridor data, clear heights, port distance, absorption. Multifamily gets job growth, migration, rent comps, supply pipeline. Updated monthly per active deal. Lives inside the OM and microsite, also available as standalone PDF.

See it applied to a listing

Deliverable 05 · Property

The Gated Data Room

Password-protected diligence space. Rent rolls, leases, surveys, environmentals, capex history.

Data Room · Access Required6 documents · gated by NDA
6 / gated
  • Offering_Memorandum_Full.pdf24 MBRequest access
  • Rent_Roll_Q4_2025.xlsx180 KBRequest access
  • Lease_Abstracts_Brickell.pdf1.2 MBRequest access
  • Phase_I_ESA_2024.pdf3.1 MBRequest access
  • Capex_History_2018-2024.xlsx240 KBRequest access
  • Title_Survey_2018.pdf2.4 MBRequest access
Per-buyer access tracked · Per-document analytics

Per-buyer access tracked. Per-document analytics — who opened what, when, for how long. Lead scoring built in. Owners see real-time interest dashboard. Buyers experience institutional-grade due diligence without back-and-forth emails.

See it applied to a listing

Deliverable 06 · Property

The Immersive Experience

Vision Pro spatial tour, Matterport 3D scan, or architectural rendering. Whichever fits the property.

Matterport · Interactive 3D Tour

Click and drag to walk through. Tap the dollhouse view (top-left) to see the floor plan. Sample tour shown — replaced with property-specific scan when available.

Zero Florida commercial brokers offer this today. Matterport scans run $300-500/property. Vision Pro spatial tours are reserved for the highest-end work.

Matterport ($300-500 per property) for finished buildings — every room, every angle. 3D architectural renderings for repositioning pitches and pre-construction visualization. Apple Vision Pro spatial tours for the highest-end work — buyers walk through the property from anywhere. Zero Florida commercial brokers offer this today.

See it applied to a listing

Deliverable 07 · Process

The Cold Outreach + Direct Mail Campaign

A 1,500-name target list, segmented by motivation signals. Email sequences, printed reports, hot-cohort mailers.

01

The Target List

50-200 owners and institutional buyers most likely to transact. Skip-traced contact data. Segmented by motivation signals.

1,500 names · enriched via skip-tracer

02

The Outreach Sequence

4-email sequence over 60 days. Coordinated with the listing identity launch — invite-only, then semi-public, then public.

4-email · 60-day sequence

03

Print + Mail

Quarterly printed reports mailed to the top engaged 25-50 prospects. QR codes link back to the microsite and the film.

Quarterly reports · matte black postcards

For every listing: identify the 50-200 owners and institutional buyers most likely to transact. Skip-traced contact data. 4-email sequence over 60 days. Printed quarterly reports mailed to the hot cohort. Coordinated with the listing identity launch (invite-only → semi-public → public). The system that gets the property in front of the right buyers, not just listed in MLS.

See it applied to a listing

Deliverable 08 · Process

The Quarterly Submarket Reports

Public-facing market research published quarterly per market. Builds authority, feeds outreach.

Q1 2026Brickell Office
Submarket ReportArbusman / Cervera · Quarterly
Q1 2026Tampa Industrial
Submarket ReportArbusman / Cervera · Quarterly

Public-facing market research. Email-gated PDF. Distributed to the full target list. Builds Ron's reputation as a market authority.

Real research, real numbers, real opinions. PDF gated by email signup on /agent. Distributed to the full target list. Builds Ron's reputation as a market authority independent of any single listing — the kind of thing institutional capital actually reads.

See it applied to a listing

Florida — where the opportunity moves

Headquartered in Miami. Active across Florida.

Eight focus markets right now, expanding as opportunity warrants. Office, multifamily, and industrial across the state's most active commercial corridors.

PRIMARY · HEADQUARTERS

Miami / South Florida

Miami-Dade · Broward · Palm Beach

Brickell · Wynwood · Doral · Aventura · Fort Lauderdale · Boca Raton

Headquarters market. Premium pricing, institutional capital, the deepest commercial market in the Southeast.

ACTIVE

Palm Beach

West Palm · Boca Raton corridor

West Palm Beach · Boca Raton · Delray Beach · Boynton

Wealth migration tailwind. Office, hospitality, and high-end multifamily benefiting from family office and finance-firm relocations.

ACTIVE · UP-AND-COMING

Treasure Coast

Stuart · Vero Beach · Fort Pierce

Stuart · Vero Beach · Fort Pierce · Port St. Lucie

Retiree migration meets second-home demand. Emerging market for medical office, retail, and Class B multifamily at sub-South-Florida basis.

ACTIVE · UP-AND-COMING

Space Coast

Melbourne · Cocoa · Titusville

Melbourne · Cocoa · Titusville · Palm Bay

Aerospace and defense employment up 32% since 2019 (SpaceX, Blue Origin, L3Harris, DoD contractors). Multifamily and industrial absorption among the fastest in Florida.

ACTIVE · UP-AND-COMING

Orlando

Central Florida · I-4 corridor

Downtown Orlando · Lake Nona · Maitland · Winter Park · Kissimmee

Statewide population engine. Theme park economy + healthcare expansion + tech relocations driving multifamily, mixed-use, and industrial demand. Among the fastest-growing MSAs in the country.

ACTIVE · UP-AND-COMING

Tampa Bay

Tampa · St. Pete · Clearwater

Downtown Tampa · Westshore · St. Petersburg · Clearwater

Florida's emerging institutional alternative to Miami. Office and multifamily recovering; industrial absorption strong; financial services cluster expanding.

ACTIVE · UP-AND-COMING

Jacksonville MSA

Duval · St. Johns · Clay · Nassau

Downtown Jacksonville · Southside · St. Johns Town Center · Mandarin

Logistics and distribution hub. Industrial absorption among the strongest in the Southeast. Office market in active repositioning. Lower entry pricing relative to South Florida by 30-50% per SF.

ACTIVE

North Florida Coastal

St. Augustine · Jacksonville Beaches

St. Augustine · Jacksonville Beach · Atlantic Beach · Neptune Beach

Coastal lifestyle assets at lower basis than South Florida. Tourism, hospitality, and second-home demand drive multifamily and mixed-use thesis.

Active license coverage statewide via Cervera Real Estate, Inc.

If you're selling

Bring the asset to market.

  • Eight deliverables shipped per assignment
  • Branded identity locked, film produced, microsite live
  • Gated data room with per-buyer analytics
  • Submarket Intelligence Report tailored to asset class
  • Cold outreach + direct mail to a 50-200 buyer cohort
Discuss your property →

If you're buying

Get on the buyer list.

  • Institutional deal flow across FL focus markets
  • Gated access to off-market opportunities
  • Scenario tools per deal — not just summary memos
Get on the buyer list →

If you're leasing

Find the right space.

  • Space sourcing across all 8 focus markets
  • Deal structuring + market intelligence
  • Tour packages produced with film and data
Discuss your search →

Cinema and data for Florida commercial real estate.

Office, multifamily, industrial. Headquartered in Miami. Active statewide. Cervera Real Estate.

Begin a conversation