LiveMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
For office, multifamily, and industrial owners — Statewide Florida
Most CRE marketing is a brochure. Mine isn't.
Eight deliverables shipped with every listing. Not a methodology pitch — a product. Cinema, data, branded identity, institutional deal rooms, AI scenario tools — Miami headquarters, statewide reach.
Also representing Cervera’s luxury new-construction inventory.
Real estate is sold the same way it was sold in 1992.
Photos. PDFs. A listing flyer. Maybe a drone clip if the broker is feeling ambitious. Buyers see the same brochure-style marketing on every deal — and most marketing fails to differentiate one Class A office tower from another.
I built /agent on a different premise: institutional buyers want to UNDERSTAND a deal before they show up to tour it. That requires content, data, and craft — the eight deliverables below ship with every assignment.
Browse the eight →The Product
Eight deliverables. Every listing. Every market.
Six property-specific. Two process-level. Each one is a thing — not a promise.
01Property
The Offering Memorandum
A 30-50 page institutional document. The thing every serious broker delivers — most are mediocre, mine isn't.
Learn more →02PropertyThe Branded Microsite
A standalone, password-gated website built per property. Custom URL. Fully responsive. Mobile-perfect.
Learn more →03PropertyThe Property Film
60-90 second cinematic film. Drone, interior, neighborhood context. Voiceover with the deal thesis.
Learn more →04PropertyThe Submarket Intelligence Report
Custom report per asset class and submarket. Real numbers, not generic demographics.
Learn more →05PropertyThe Gated Data Room
Password-protected diligence space. Rent rolls, leases, surveys, environmentals, capex history.
Learn more →06PropertyThe Immersive Experience
Vision Pro spatial tour, Matterport 3D scan, or architectural rendering. Whichever fits the property.
Learn more →07ProcessThe Cold Outreach + Direct Mail Campaign
A 1,500-name target list, segmented by motivation signals. Email sequences, printed reports, hot-cohort mailers.
Learn more →08ProcessThe Quarterly Submarket Reports
Public-facing market research published quarterly per market. Builds authority, feeds outreach.
Learn more →Deliverable 01 · Property
The Offering Memorandum
A 30-50 page institutional document. The thing every serious broker delivers — most are mediocre, mine isn't.
Confidential OMThe Brickell
Avenue TrophyCervera Real Estate · Illustrative · Download PDF →
Avenue TrophyCervera Real Estate · Illustrative · Download PDF →
The Brickell Avenue Trophy OM is real — 7 pages, branded treatment, financials + market analysis + IRR sensitivity + compliance. Click the cover to download. Other listings show their OMs as “In production” below.
Property highlights, photography, financials, P&L, market analysis, comparable sales, IRR sensitivity, pro-forma. Designed in Arbusman black-and-white treatment, not the standard Cervera or CoStar template. Downloadable PDF, also rendered as a long-scroll page inside the Branded Microsite.
See it applied to a listing
In productionTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
In productionPalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
In productionJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Deliverable 02 · Property
The Branded Microsite
A standalone, password-gated website built per property. Custom URL. Fully responsive. Mobile-perfect.
arbusman.com/agent/deals/brickell-avenue-trophy
The Brickell Avenue Trophy
A 1990s tower, repositioned for the next decade.
Asking$96MMarketBrickell, MiamiTypeClass A trophy
View deal room →OverviewFinancialsData RoomSimulatorStandalone gated microsite per property. Branded. Mobile-perfect. Embedded simulator. All buyers receive personal access tracked individually.
Includes everything from the OM in interactive form. Embedded property film at the top. Embedded financial scenario simulator (powered by Claude). Photo galleries with cinematic crops. Per-section deep links. All buyers receive a personal access link tracked individually.
See it applied to a listing
LiveMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
In productionTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
In productionPalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
In productionJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Deliverable 03 · Property
The Property Film
60-90 second cinematic film. Drone, interior, neighborhood context. Voiceover with the deal thesis.
Film in Production · The Brickell Avenue Trophy
Netflix-trailer quality, not a walkthrough. Three acts: thesis, building, numbers. Custom score. Color-graded for institutional feel. Lives at the top of the microsite. Distributed via direct email and direct mail QR codes.
See it applied to a listing
In productionMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
In productionTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
In productionPalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
In productionJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Deliverable 04 · Property
The Submarket Intelligence Report
Custom report per asset class and submarket. Real numbers, not generic demographics.
Submarket Intelligence Report
Q1 2026 · Brickell Office
Daytime workforce density
2020
2021
2022
2023
2024
5-yr trend · 8AM–6PM weekday density index
Vacancy + absorption — trophy Class A
12-mo rolling · solid: net absorption · dashed: vacancy
+18%5-yr daytime workforce growth
8.2%Trophy vacancy (vs 14.6% submarket)
$465Comp avg $/SF
+115kNet tenant move-in SF (12 mo)
0Buildings under construction
Office gets workforce density, tenant move-ins, supply pipeline, comp lease set. Industrial gets corridor data, clear heights, port distance, absorption. Multifamily gets job growth, migration, rent comps, supply pipeline. Updated monthly per active deal. Lives inside the OM and microsite, also available as standalone PDF.
See it applied to a listing
LiveMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
In productionTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
In productionPalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
In productionJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Deliverable 05 · Property
The Gated Data Room
Password-protected diligence space. Rent rolls, leases, surveys, environmentals, capex history.
Data Room · Access Required6 documents · gated by NDA
6 / gated- Offering_Memorandum_Full.pdf24 MBRequest access
- Rent_Roll_Q4_2025.xlsx180 KBRequest access
- Lease_Abstracts_Brickell.pdf1.2 MBRequest access
- Phase_I_ESA_2024.pdf3.1 MBRequest access
- Capex_History_2018-2024.xlsx240 KBRequest access
- Title_Survey_2018.pdf2.4 MBRequest access
Per-buyer access tracked. Per-document analytics — who opened what, when, for how long. Lead scoring built in. Owners see real-time interest dashboard. Buyers experience institutional-grade due diligence without back-and-forth emails.
See it applied to a listing
LiveMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
In productionTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
In productionPalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
In productionJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Deliverable 06 · Property
The Immersive Experience
Vision Pro spatial tour, Matterport 3D scan, or architectural rendering. Whichever fits the property.
Matterport · Interactive 3D Tour
Click and drag to walk through. Tap the dollhouse view (top-left) to see the floor plan. Sample tour shown — replaced with property-specific scan when available.
Zero Florida commercial brokers offer this today. Matterport scans run $300-500/property. Vision Pro spatial tours are reserved for the highest-end work.
Matterport ($300-500 per property) for finished buildings — every room, every angle. 3D architectural renderings for repositioning pitches and pre-construction visualization. Apple Vision Pro spatial tours for the highest-end work — buyers walk through the property from anywhere. Zero Florida commercial brokers offer this today.
See it applied to a listing
LiveMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
In productionTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
In productionPalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
In productionJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Deliverable 07 · Process
The Cold Outreach + Direct Mail Campaign
A 1,500-name target list, segmented by motivation signals. Email sequences, printed reports, hot-cohort mailers.
01
The Target List
50-200 owners and institutional buyers most likely to transact. Skip-traced contact data. Segmented by motivation signals.
1,500 names · enriched via skip-tracer
02
The Outreach Sequence
4-email sequence over 60 days. Coordinated with the listing identity launch — invite-only, then semi-public, then public.
4-email · 60-day sequence
03
Print + Mail
Quarterly printed reports mailed to the top engaged 25-50 prospects. QR codes link back to the microsite and the film.
Quarterly reports · matte black postcards
For every listing: identify the 50-200 owners and institutional buyers most likely to transact. Skip-traced contact data. 4-email sequence over 60 days. Printed quarterly reports mailed to the hot cohort. Coordinated with the listing identity launch (invite-only → semi-public → public). The system that gets the property in front of the right buyers, not just listed in MLS.
See it applied to a listing
LiveMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
LiveTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
LivePalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
LiveJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Deliverable 08 · Process
The Quarterly Submarket Reports
Public-facing market research published quarterly per market. Builds authority, feeds outreach.
Q1 2026Brickell Office
Submarket ReportArbusman / Cervera · Quarterly
Submarket ReportArbusman / Cervera · Quarterly
Q1 2026Tampa Industrial
Submarket ReportArbusman / Cervera · Quarterly
Submarket ReportArbusman / Cervera · Quarterly
Public-facing market research. Email-gated PDF. Distributed to the full target list. Builds Ron's reputation as a market authority.
Real research, real numbers, real opinions. PDF gated by email signup on /agent. Distributed to the full target list. Builds Ron's reputation as a market authority independent of any single listing — the kind of thing institutional capital actually reads.
See it applied to a listing
LiveMiami / South Florida
The Brickell Avenue Trophy
Office · Class A trophy
LiveTampa Bay
Westshore Logistics Center
Industrial · Class A last-mile
LivePalm Beach
Royal Palm Apartments
Multifamily · Class A garden-style
LiveJacksonville MSA
Riverside Tower
Office · Class A mid-rise
Florida — where the opportunity moves
Headquartered in Miami. Active across Florida.
Eleven focus markets right now, expanding as opportunity warrants. Each market has its own yield, growth, and value profile — methodology travels.
Miami / South Florida
Miami-Dade · Broward · Palm Beach corridor
Brickell · Wynwood · Doral · Aventura · Fort Lauderdale
Headquarters market. Mature, premium pricing. Office cap rates 5.8-6.5%, industrial vacancy under 4% with cap rates 5.0-5.5% — among the tightest in the Southeast. Best for appreciation plays and trophy assets, not yield plays. $200-400/SF range across asset classes.
Palm Beach
West Palm · Boca Raton corridor
West Palm Beach · Boca Raton · Delray Beach · Boynton
Wealth-migration tailwind market. Family office and finance-firm relocations driving rent growth (8.2% YoY in select submarkets). Premium pricing — $250-450/SF — with cap rates compressed at 5.5-7%. An appreciation play, not a yield play. Best for buyers seeking long-term capital growth.
Tampa Bay
Tampa · St. Pete · Clearwater
Downtown Tampa · Westshore · St. Petersburg · Channelside · Clearwater
Florida's emerging institutional alternative to Miami. Stronger fundamentals than smaller secondary markets, more accessible pricing than South Florida — $130-220/SF range. Multifamily caps 6.5%, industrial caps 5.0-6.75%, office vacancy 14% offering value. Channelside and Westshore lead investor activity.
Treasure Coast
Stuart · Fort Pierce · Port St. Lucie
Stuart · Fort Pierce · Port St. Lucie · Hutchinson Island
Retiree migration meets second-home demand. Less liquid than major metros but accessible pricing — $80-140/SF — with cap rates 6.5-8%. Best fit for medical office, value-add multifamily, and retail at sub-South-Florida basis. Less broker competition; deals require relationships.
Vero Beach
Indian River County · Sebastian · Orchid
Vero Beach · Sebastian · Orchid · Oslo
Cash-buyer luxury market with Cleveland Clinic Indian River Hospital anchoring healthcare growth. Cap rates 7-8% on multifamily and industrial, $90-160/SF entry pricing. Smaller market with less institutional competition, but barrier-island product commands premium. Strong wellness + senior-living demographic tailwinds.
Space Coast
Melbourne · Cocoa · Titusville · Palm Bay
Melbourne · Cocoa · Titusville · Palm Bay
Aerospace and defense employment up 32% since 2019 (SpaceX, Blue Origin, L3Harris, DoD contractors). Multifamily and industrial absorption among fastest in Florida. Cap rates 6.5-7.5%, $80-130/SF entry pricing. Class B-C garden apartments built 1985-2005 are particularly mispriced — strong value-add play.
Orlando
Central Florida · I-4 corridor
Downtown Orlando · Lake Nona · Maitland · Winter Park · Kissimmee
Statewide population engine — fastest-growing MSA in Florida. Theme park economy + healthcare expansion + tech relocations driving multifamily, mixed-use, and industrial demand. Multifamily caps 6.7%, $140-220/SF, but watch for near-term oversupply pressure (11,367 units under construction). Long-term thesis remains strongest in Florida.
Ocala
Marion County · I-75 · World Equestrian Center
Downtown Ocala · SR 200 corridor · World Equestrian Center · I-75 / Airport Logistics Park · Belleview · Silver Springs
Florida's logistics hub in the making. I-75 cuts straight through Marion County — roughly 70% of statewide truck traffic flows through Ocala — and warehouse rents at $7-12/SF NNN are the cheapest in the state, 50%+ below Tampa or Orlando. Dollar Tree's 1.7M SF distribution center, Chewy, Amazon, and FedEx Ground all anchor the corridor; Airport Logistics Park added 725K SF of Class A industrial. Layer in the World Equestrian Center (500K+ annual visitors driving hospitality and WEC-adjacent retail) and 25%+ population growth over the past decade. Cap rates 6.5-8.5% across industrial, office, and retail — institutional-quality basis at non-institutional pricing.
Gainesville
Alachua County · University of Florida
UF Campus · Midtown · Innovation Square · Haile Plantation · Newberry / Tower Road corridor · Alachua
Anchored by the University of Florida (60,000+ students) and UF Health — recession-resistant demand drivers that do not move with cycles. Student-oriented multifamily near campus trades 6-7% caps with strong rent stability; biotech and life sciences (Exactech, Innovation Square mixed-use) drive specialized office and lab demand. Smaller market — Alachua County metro ~350K — but barriers to entry near UF mean limited supply meets sustained demand. Best fit for buy-and-hold investors targeting steady cash flow over near-term appreciation.
Jacksonville MSA
Duval · St. Johns · Clay · Nassau
Downtown Jacksonville · Southside · St. Johns Town Center · Mandarin · Riverside
Florida's value champion. Cheapest entry per SF among major FL metros at $90-150/SF, with cap rates 6.5-8.5% across asset classes. Logistics and distribution hub — industrial absorption among strongest in the Southeast (2.4M SF Q1 2026). Office market actively repricing, creating institutional-quality opportunities at sub-replacement basis.
North Florida Coastal
St. Augustine · Jacksonville Beaches
St. Augustine · Jacksonville Beach · Atlantic Beach · Neptune Beach
Coastal lifestyle assets at lower basis than South Florida. Tourism, hospitality, and second-home demand drive multifamily and mixed-use. Smaller, less liquid — best fit for hospitality and high-end residential operators rather than pure CRE yield investors.
Active license coverage statewide via Cervera Real Estate, Inc.
If you're selling
Bring the asset to market.
- Eight deliverables shipped per assignment
- Branded identity locked, film produced, microsite live
- Gated data room with per-buyer analytics
- Submarket Intelligence Report tailored to asset class
- Cold outreach + direct mail to a 50-200 buyer cohort
If you're buying
Get on the buyer list.
- Institutional deal flow across FL focus markets
- Gated access to off-market opportunities
- Scenario tools per deal — not just summary memos
If you're leasing
Find the right space.
- Space sourcing across all 11 focus markets
- Deal structuring + market intelligence
- Tour packages produced with film and data
Cinema and data for Florida commercial real estate.
Office, multifamily, industrial. Headquartered in Miami. Active statewide. Cervera Real Estate.
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